Steve Crane of Business Link Japan

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28 Nov 2008

Japan's World On-Demand IPTV launches new media player

Tokyo based New Media Group KK, owner and operator of the World On-Demand IPTV platform, on Thursday launched a new media player designed for both TV and PCs to deliver VOD, SVOD, linear channels and live events to end users. Long supporting both TV viewing with its own set-top box and PC viewing via a single user account. Now via its new player based on the Microsoft Silverlight platform, World On-Demand permits Mac OS X users to enjoy full-screen viewing of their favorite television while also taking advantage of a range of other new features that the new Silverlight player boasts such as a graphically enhanced user interface, easy channel and video on-demand selection, all under the umbrella of built-in and faster stream loading and security. “We asked World On-Demand users what they really want in their online video experience, and the new Silverlight player is the first step in implementing that feedback,” said Sergio Miyama, lead developer at World On-Demand. The World On-Demand Silverlight player presents viewers with a single interface to search, browse and view all video on their accounts, from major television networks such as Fox and TV5, to specialized video on-demand from content providers in North America, Europe and Asia. As with television, the interface is simple enough to be driven by fast clicking, consistent from program to program, and displays video in a full screen TV-like experience.
Key features include: Channels – browse for content by channel visually (i.e., FOX News, Australia Network, E! Entertainment). Video selection – select new videos in your personal media space without leaving full screen mode. Interact – a new feature due to arrive soon, the ability to chat and interact with other World On-Demand users currently watching the same TV as you from all around the world. To encourage ever more people to join the World On-Demand and experience the new features, from Dec 1 until the end of the year, all Mac users are eligible for a free month of content. Referral rewards shall also have double value when existing subscribers refer their friends and relatives.
For more information, visit www.worldondemand.net.

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