Friday - wrap up and celebrate success

Friday came around so quickly, and we finished the week by gathering for a wrap up session and dinner in central Tokyo in the evening. Each delegate had an interesting story to share from the week, some had several, (in fact enough material to write a book in some cases!).

The really satisfying news was that every company reported good meetings, ranging from sample orders to NDA's to evaluations to next step meetings. This feedback made all the hard work so worthwhile. As always with Japan, approaching the market in the right way is a cruical point, but after the initial success the follow up steps become the next most important step. I'll be working with all the companies to help them with these next steps, but for now we can enjoy a nice cup of chilled sake to celebrate the end of a successful week.