Steve Crane of Business Link Japan

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26 Oct 2010

Oct 26th - Nidec To Supply Motors For Daimler's Eco-Friendly Cars

Nidec Corp. has launched production of motors for use in Daimler AG's Mercedes-Benz electric and fuel cell vehicles at a recently acquired U.S. plant.

The move is part of the electric machinery firm's efforts to go beyond its mainstay precision motors and stake out a larger presence in automotive motors.
Nidec absorbed the motors and controls business of U.S.-based Emerson Electric Co. earlier this month, obtaining the facilities that will handle output for Daimler. In addition to motors for Mercedes-Benz A-Class electric vehicles, Nidec will supply motors for Mercedes-Benz B-Class fuel cell cars.
If output volumes increase, Nidec will consider launching production at a plant in Mexico.
Nidec already manufactures several dozen types of motors used in automobiles, including those for power steering and engine cooling. It developed electric vehicle motors last year, paving its way into the field.

Nidec will produce motors for Daimler at a plant in the U.S.
The company has also decided to invest around 10 billion yen to construct a production base in India. It plans to break ground on the facility next year and begin operations there in 2012. In addition to automotive motors, the Indian plant will produce motors for consumer electronics, an area that continues to show growing demand worldwide.
Small precision motors currently account for about 50% of Nidec's overall sales, while automotive motors comprise a mere 5% or so. As demand for automotive motors grows, Nidec aims to lift sales from the segment to 500 billion yen in fiscal 2015, on par with its mainstay hard-disk-drive motors.

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