Steve Crane of Business Link Japan

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2 Dec 2010

Dec 2nd - Softbank moving ahead of competitors

Thanks to its exclusive contract with Apple, Softbank is powering ahead of its rivals in the mobile phone market. 
The group's operating profits rose 37% to JPY315.5bn, marking its fifth straight half-year increase. As of September 30th, Softbank had sold 3.7m iPhones, of which 900,000 iPhone 4's were sold in just the previous three months. As a result of the iPhone, and users propensity to access the carrier's servers more often, Softbank's data revenues surpassed voice revenues in Q1 this year.

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