Steve Crane of Business Link Japan

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26 Jan 2011

Jan 26th - Mazda Developing Demio-Based Electric Car

Mazda Motor Corp. said Monday it is developing an electric vehicle based on its Demio subcompact car, with an eye toward releasing it for leasing services in spring 2012.

The planned electric car will have a driving range of 200 kilometers and will be leased mainly to local government and corporate users, Mazda said.

''Electric vehicles are useful for people who travel within a short distance,'' Mazda President Takashi Yamanouchi said at a press conference in Tokyo.
The Demio-based electric vehicle is expected to be sold for 2.5 million to 3 million yen if government subsidies are taken into account.
Continuing research and development efforts for electric vehicles designed for short commuting use in cities, the lease program will help Mazda enhance its knowledge of technological and other requirements for electric cars, the automaker said.

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