NTT DOCOMO, INC. announced today that it has acquired an approximately 25% stake in Vietnam's largest mobile content provider, VMG Media Joint Stock Company (VMG), which owns a market share of roughly 25% in the country. The stock purchase, worth approximately 370 billion Vietnam Dong or about 1.4 billion Japanese yen*1, represents NTT DOCOMO's first investment in Vietnam.
VMG offers both content and content platforms. With its investment, DOCOMO will share its expertise and know-how with VMG, such as in content distribution, with the aim of boosting VMG's business and expanding DOCOMO's value-added services in Asia-Pacific.
DOCOMO will also work together with VMG's largest stakeholder, Vietnam Posts and Telecommunications Group (VNPT), the country's largest telecom operator, which holds about 29% stake in the company, to promote VMG's business.
*1 VND = 0.00373 yen as of July 31, 2011
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