DeNA Co Ltd on Friday announced plans to establish DeNA Asia Pacific Holdings Pte Ltd (DeNA Asia) in Singapore on Septr 1. A wholly-owned subsidiary of DeNA, DeNA Asia will work with developers in Southeast and South Asia to bring high-quality social mobile games to smartphone users worldwide.
DeNA Asia will serve as a hub for DeNA Group’s social games business in Southeast and South Asia. The subsidiary will also seek to strengthen the group’s development capabilities through acquisitions of local developers. Future activities will include localization of the global edition of Mobage, a social mobile gaming network launched last month by DeNA’s subsidiary ngmoco, LLC.
DeNA Asia complements DeNA’s strong presence in China and Korea, which includes Shanghai Zongyou Network Technologies Co Ltd, also known as DeNA China, and DeNA Seoul Co Ltd in South Korea. DeNA has been exploring business opportunities with local developers in these locations as well, aiming to position Mobage as the world’s top social gaming platform by delivering the finest social games to smartphone users worldwide.
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